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Article lookbooks were devised as a marketing tool to show how their furniture can look in an actual home, with a visual story of a unique lifestyle. In this lookbook, we introduced the largest number of new products in the company’s history, including a new bedroom collection. We photographed in a country home on Salt Spring Island with two families, including five excited children.
product & creative direction Maureen Welton | photographers Philippe Martin-Morice, Leo Cox, Nancy Angermeyer | styling Maureen Welton & Hilary Twa | graphic design, text & production Article team
The bedroom furniture was highly successful and initial inventory was sold out in a short time. The bed continues to be one of the tops selling items for Article.
This was also a marketing introduction for the Spin chair. It achieved bestseller status as well.
Victoria BC Canada
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