ABOUT

Hello.

I’m a business leader, design director, product, and brand developer with an MBA in sustainable innovation. I’ve started my own brands and developed new concepts for others and this site is a portfolio of a small selection of projects I’ve led.

Professionally, I’ve had the chance to experience the success that creative leadership and strategy can bring to a business, both as an entrepreneur and as a design director.

My experience includes:

  • global brand, product and collection development, manufacturing sourcing
  • retail store and showroom design
  • creative and design team building
  • photography styling and visual storytelling

I work best in the slightly chaotic space where business and design collide, connecting them through a shared vision. My work is always driven through a business lens of environmental sustainability and the three interconnected pillars of people + planet + profit.

Personally, I explore photography and I share some of my projects here so you can get a glimpse of my creative engine.

My portfolio is not solitary work. I’ve had the privilege of working with some amazing designers, artists, and creative teams and have experienced the wonder of a well-functioning team — everyone does their part to make a project better, the results are greater than the sum of the parts and the work is more than ordinary, it’s visceral. Achieving that has been my greatest success and continues to be my goal with every project I do.

If you’re looking for creative leadership, these are the areas where I can add the most value to strengthen your company:

Business Transformation Through Brand Strategy

Design and implement an authentic and compelling vision and voice for a corporate brand, commercial space or product, using systems and design thinking. 

Creative Leadership & Team Building

Build and develop strong aligned creative and design teams, lead project execution and delivery.

Product Development & Sourcing

Create new products and entire collections of furniture and home décor and source the best sustainable manufacturers worldwide.

Here are some impressions from people I have worked with:

My CV can be found on Linked In.

Let’s talk. hello@maureenwelton.com

How does our corporation shape the world? Do we genuinely enhance people’s lives, protect the environment, and expand our collective knowledge? In business, as in life, we must continually ask ourselves: are we leaving things better than we found them? And, if not, how can we do so?