Menu
Our creative team designed an 18Karat branded home and body fragrance collection produced in the South of France. The objective was to create scents and packaging that would elicit a powerful sensory response. We worked closely with the manufacturer to define the right fragrances for our brand. It was important that they were not too strong, natural and appealing to a wide audience.
creative direction & styling Maureen Welton | photographer Philippe Martin-Morice | graphic design & packaging design Deborah Kieselbach, David Cook Design | Print Hemlock Printers
We launched 6 new fragrances across 8 products to confidently enter this crowded market segment. We understood that the fresh fragrances, high quality ingredients and beautiful packaging would make these consumable products repeat purchases for fine fragrance lovers.
Black and white photography of vegetal textures, beautiful typography and colours were deployed with great success.
My love for fragrance began in a flower shop and working on this project was an enjoyable trip down the fragrance memory lane. I’ve found that smell is the most enduring sense. It carries memories of special times, people we love, of home and comfort, and in my life, sweet memories of my first business.
Victoria BC Canada
hello@maureenwelton.com
©2020 Maureen Welton & EO Design